Individuals often struggle to convey the impact of digital preservation to a wider audience. I’ve been struck by how the introduction of ipods and itunes (and their competitors) have changed my musical listening (and those of teenagers too). It has suddenly made older music more accessible.

In my case to paraphrase Lorcan “who would have thought a teenage ska-punk fan would have Louis Prima (Swing Jazz) on their ipod?” (and not just the Jungle Book tune either).

Perhaps anyone wanting to explain long-term benefits of digital preservation to the public could do worse than looking at the impact of digital conversion and ongoing digital preservation in making old music, film or books available online?

Assembling the evidence would probably show Long-tail effects within digital preservation are having a profound impact.